Live Streaming Benefits for Businesses
A discussion of the benefits of live streaming (and general video content) for your business or organisation.
Your organisation might be a membership body whose network benefits from having new members. Or, it might be a company which would financially benefit from more people being aware of your work for your industry. Either way, live streaming and other video content can greatly benefit your mission.
CPDonline views your success as our success. With that in mind, here are some business-centric points for the importance of live streaming and video content for businesses. We also outline why these should be a key component of your information-sharing strategy:
Ways in which your events are ran and viewed can have a significant effect on perceptions of your organisation. If your events are only available for viewing via low quality streams or video calls, this does not effectively represent the high standards of your organisation. Compare this to a situation whereby your events are available online via high quality streaming, bespoke in order to represent your organisation's ideal image. What if these were complete with promotional videos to represent this and your next event? These would be better at highlighting the importance of your conferences, seminars, etc.
We have discussed more reasons why high quality video content is essential for representing your products, services or campaigns in the best light in a different article. However, to be specific to how it will benefit your organisation's reputation, video content will elevate the standing of your organisation online. For instance, Growth Intelligence (2020) have stated that videos help to provide "easily digestible information" about one's products or services, so businesses use them as an important component of their strategy to increase their online presence. This is due to audiences being more likely to watch a video than read text to understand a product or service, as they view this as a more engaging medium. This is helped by the fact that 65% of the population are visual learners).
Does your organisation complete work that you wish to promote/raise awareness of? Do you wish to represent your members in a more elevated manner? For any of these purposes, video content is demonstrably the key solution.
Do our reasons for the importance of live streaming apply to your business or organisation?
For an enquiry regarding hiring us to stream your events to any live streaming platform, make an enquiry via our form.