No matter how brilliant your training event is, your participants will forget a lot of the content in it. This is a valid problem which affects everyone, as we are only human. It is therefore not the fault of you or your audiences. But it is a problem. If knowledge transfer and the education of your members is your mission, you don’t want this knowledge to be lost.
But how do you make sure that all the training and knowledge-sharing from your CPD event does not go to waste? Read below for 6 steps to benefit years after your training event.
1. Get Your Event Recorded
The integral step is to make sure you have a recording of your event. This video content is what you will use for the following steps.
The most affordable solution for this is to hire an external video production company. They can give you a tailored quote for recording your event. Make sure they include video editing services, as this will become relevant from Step 4 onwards.
2. Extract Your Video File
After your event has taken place, extract your recorded video file.
To prepare for this step, it’s important to ensure that you have the capacity to download this file for sharing. For instance, video files of longer events will be larger, depending on the file type and image quality. This will also depend upon which platform your event video was shared to, if it was broadcasted via a livestream rather than simply recorded to a tape or CD. For instance, you can directly download Facebook Livestreams within Facebook itself, but this isn’t true for Instagram Live.
The next steps regard the different uses for this video file, so you don’t have to consider these as a step-by-step (although the more steps you carry out, the better):
3. Post to YouTube
Many membership associations run on donations, and also struggle to get the word out about the work they do and the events they hold due to all of the noise online. So, how do you promote your events online?
Videos of your CPD events, especially on YouTube, are a goldmine of content that can elevate the online standing of your organisation, and therefore people’s willingness to attend your events.
Did you know that YouTube is the second largest search engine in the world? If you want your events (or your organisation as a whole) to gain traction online, YouTube is a great extra way to make your content appear high in search engine results. This will improve the search engine optimisation (SEO) of your YouTube channel and website.
4. Insert in Your Blog
There are two different uses for video content for your blog, if your organisation has one.
Firstly, you could directly post the video file (or files, if your event involved different sessions) into your blog and post it as is, so that you can continue to share it on all of your social platforms. To make it more engaging for your non-live audience, certain live elements should be edited out, such as the pre-ambling before the actual talk or the transitions between certain speakers.
This editing could be done by someone within your own team if you have anyone with editing skills in-house, but you could also hire a specialised video editing team who is experienced in editing exactly this type of event.
Another method could be to create blog content specifically about how the training event itself went. This method has even more possibilities: You can post one blog about the event itself and how it went, for attendees to reminisce about, potentially with behind-the-scenes secrets about how it was carried out. This can also be used to create FOMO for those who did not attend the event.
You could also post multiple blog articles about different topics covered in your event, which could include short clips from the event to break up the text content. This is why having a recording of your event is so convenient, as you can refer back to parts of the recording to familiarise yourself with its contents. You can write blog posts that simply summarise sessions of the event, or that go into further detail about aspects that were only touched in, especially if your audience expressed an interest in learning more about them. You could also have a blog that summarises your event’s Q&A session, which could be an excellent resource. The possibilities go on and on.
This blog content will last especially long if the content is evergreen – i.e. its content is about information that will not change over time – as it will always be relevant and you can continue to share it for years. With blogs, we see exactly how video content can be used to fuel content for years after the date of your original event.
5. Utilise For Your Podcast
Does your organisation have its own podcast? If so, the audio from your event recording can be extracted and inserted into this. You can have a special episode which allows people who could not attend your event to still listen to the informational content from the event, which will be very convenient for your members.
This is another reason why it is important for the audio of your event to be clean. Certain audience noises and in-between sections should be edited out seamlessly, or it will be very noticeable in this audio-only medium.
Just like for your blog, if this content is informational and instructional, it can maintain its relevance for years.
6. Use As A Training Resource
Does your website have a knowledge hub or training hub for your members?
Your training and CPD events are so integral for sharing knowledge. So why just hold it once and then only let that event be assimilated by those who attended it on the day? With a video of the event, your members can access it whenever they want, on-demand via your website’s membership portal and get CPD points from viewing it whenever convenient.
Making this video exclusive to members, accessible only via a membership portal, is also a great way to add value to being a member of your association. You can really market this member-exclusive content as a benefit for signing up.
CPD Online specialises in this final use for event video content. We record videos of training sessions and CPD events, and edit them seamlessly to ensure that the relevant knowledge content will be easily retained by viewers. We don’t just provide a raw recording of the event – we edit out the parts that make knowledge assimilation harder or prevent viewers from concentrating. To enquire about our courses, tell us about your next event on our contact form.
